Bruce Brooks, as President, leads and provides oversight for Craft3’s strategy, innovation and evaluation efforts, capital development work, enterprise risk management, and legal and external affairs. He also provides direct support to the CEO for overall operations of the organization.
He re-joined the Craft3 team in October 2021, after serving as Executive Vice President and General Counsel for the organization from 2016 to 2019. In the intervening period he was a General Partner with Perch Partners, a strategic brand advisory and management consulting firm where he provided business and strategic advice to clients and managed firm operations, finance, human resources, and legal functions. He also served on Craft3’s Board of Directors during 2021 before resigning to assume the role of President.
Bruce has a diverse business and legal career spanning 40 years, holding a number of leadership positions operating at the intersection between business and community within the public and private sectors.